The message on the bottle: Rethinking plastic labelling to better encourage sustainable use

Plastic pollution continues to worsen globally in volume and complexity. The complexity plastic production, use disposal is significant, highlighting the importance of clear communication consumers. Yet despite this, poor labelling clear, evident from waste management metrics even most equipped countries. must change contribute a holistic intervention on global mismanagement. Discussion this topic leads three key recommendations: 1. An accurate “sustainability scale” empower consumers make decisions informed by environmental human health implications; 2. Directions for appropriate action region purchase; 3. A comprehensive list composition, including additives.